6 Company Culture Hiring Tips for Staffing Firms [Whitepaper] - Spark Hire

6 Company Culture Hiring Tips for Staffing Firms [Whitepaper] - Spark Hire Ongoing investigations have discovered that 46% of fresh recruits bomb inside year and a half and, in 89% of these cases, the explanation was because of the representative's poor organization culture fit. It isn't unexpected, at that point, that organizations are progressively organizing social fit when thinking about possibility to enlist. Sparkle Hire's as of late propelled whitepaper means to help staffing experts better evaluate contender for social fit inside their customer's organization. The whitepaper talks about the significance of staffing experts initially distinguishing and understanding their customer's organization culture so as to discover them the best competitors. The most widely recognized sorts of organization societies are: Top-Down, Customer-Facing, Collaborative, and Innovation. These organization societies have different contrasts, hence, the sort of up-and-comer who might fit well in one will in all probability not be the sort to perform well in another. By jumping profound into a customer's organization culture, staffing experts can guarantee that they are just giving applicants the possibility to prevail in their association. Innovation, for example, video meeting and internet based life, are incredible assets that staffing professionals should exploit for selecting competitors. Single direction video interviews, where competitors answer inquiries in short recordings, can be particularly valuable since they give staffing stars an increasingly close to home look to decide an individual's organization culture fit. On the off chance that an applicant doesn't promptly put on a show of being somebody who will be fruitful at a customer's organization, staffing professionals can just proceed onward to the following individual's video. Also, selection representatives can utilize web based life to convey and draw in with somebody before a conventional meeting. Scouts can likewise assess applicant's online networking profiles for knowledge into their character, interests, and potential organization culture fit. More organizations are understanding the drawn out advantages of employing competitors who fit a ways into their organization culture, says Spark Hire CEO, Josh Tolan. It's particularly vital, at that point, that staffing experts recognize this and use the tips from this whitepaper to discover their customers incredible representatives that will stay and help their association experience proceeded with progress and development. Download the new whitepaper, 6 Company Culture Hiring Tips for Staffing Firms, from Spark Hire and discover choice ability that will address the issues of your esteemed customers.

PwCs Work Life Balance

PwCs Work Life Balance Shuffling work and life can be muddled. What's more, disorganized. What's more, that is the thing that makes it both satisfying and fun. In PwC's Pursuit of Happiness web recording, they will likely demystify the possibility that there's one enchantment formula to make it work since we as a whole have various needs and family duties â€" which keep on changing over time.Join webcast host, and PwC's Diversity Strategy Leader, Jennifer Allyn, for 10 edifying scenes extending from managing parental blame, to family arranging. You can buy in to the digital broadcast here. PwC thinks about your work-life balance, and is searching for individuals like you to finish their group. Snap here to see every single accessible open door with Pwc, and remember to press 'Follow'! Probably the greatest test in practically all ventures today is accomplishing sexual orientation equality. Sex decent variety gives colossal advantages in the working environment. pWhile a few enterprises have made huge progressions in sex decent variety, a few ventures fall further behind... also, the development business is notable for being in the last class. On the off chance that somebody says, development laborers, youll likely picture a gathering of men dressed in yellow hard caps dissecting a designers plans or laying blocks on a framework. Furthermore, men at work signs just assistance to fortify this picture. pThis generalization is established in all actuality. When was the last time you really detected a lady on a building site? Or on the other hand recruited a female handyman or craftsman? Your answer is no doubt never. Truth be told, the Bureau of Labor Statisticsreports that solitary 3.4% of the aggregate of 8.3 million development representatives are ladies. pBut the development business has significantly more to offer than steel-toed boots and hard caps, and it needs ladies to help advance the business in this time of fast change. Here are 5 reasons why ladies joining the workforce or hoping to make a turn ought to consider a vocation in construction.h21. Fuel Innovation/h2pNot just is decent variety the socially and ethically right activity, however it is likewise really a fantastic business technique. pResearch introduced in the Harvard Business Reviewshows that assorted groups grow progressively imaginative thoughts. This is additionally upheld by an examination led by Gallupon the exhibition of sexual orientation various groups versus single-sex groups, which found that the distinction in foundations and points of view prompted better business execution and critical thinking. h22. Profit by Demand/h2pThe development industry is right now encountering a work deficiency. The business itself is blasting and anticipated to be one of the quickest developing enterprises, with complete spending anticipated to surpass $1.45 trillion of every 2023/a. Be that as it may, most development organizations can't fulfill the rising need. pAccording to the Associated General Contractors of America/an, over 80% of temporary workers are encountering challenges filling hourly specialty places that speak to the heft of the development workforce.pAnd request isnt constrained to singular giver jobs. Given the business blast, there are various open steady and lucrative jobs (any venture supervisors out there?) sitting tight for the privilege candidate!h23. Administration Opportunities/h2pAccording to the Bureau of Labor Statistics/a, ladies make just 7.7% out of the absolute 1 million administrative situations in construction.br/ pBut given the exceptionally community oriented nature of development work, more ladies in influential positions would help drive advancement and improve productivity.Furthermore, as a lady in development in an authority position, youd have the novel chance to drive change for the business and make it a progressively alluring choice for other women.h24. High-Income Potential/h2pSalaries for some gifted situations in development are on the ascent, settling on a development profession a prime decision for ladies searching for a lucrative employment, pThe 2018 Construction Craft Salary Surveyconducted by the National Center for Construction Education and Research uncovered that compensations for some gifted art territories are expanding. Venture directors and task administrators beat the rundown at $92,523 and $88,355, individually. The following arrangement of most lucrative occupations incorporate those of combo welders ($71,067), instrumentation professionals ($70,080), pipe welders ($69,222), power line laborers ($68,262) and mechanical circuit testers ($67,269). Of the 32 classes of laborers in the study, 19 positions earned a normal pay of $60,000 or higher.h25. Feeling of achievement/h2p The development business can give workers an exceptional feeling of accomplishment. Indeed, the activity is upsetting and the work can be requesting, yet nothing beats the sentiment of having the option to assemble something starting from the earliest stage. pHow numerous experts in different enterprises can point at a school, an emergency clinic, or a high rise and state I helped assemble that? pThe development industry has far to go in battling sexual orientation inclination and supporting ladies in the workforce, yet given the present interest for laborers, theres no better time to get a heavy hammer (metaphorical or exacting) and crush the sex generalizations tormenting the development business.

Highest Paying Part Time Jobs for College Students

Most lucrative Part Time Jobs for College Students You need an occupation to help pay for school, yet you dont need to work crazy hours or focus on an all day work just to make a measly measure of cash. On the off chance that you think lucrative low maintenance occupations basically dont exist, youre wrong. In spite of the fact that you may must be key so as to secure low maintenance positions that intrigue to you, its absolutely doable.And were giving you a head start. Thesehigh paying occupations for understudies really pay a tolerable wage and most have adaptable hours or are low maintenance employments, so they dont need to meddle with your homework. Which one of these is the correct activity for you to make great money?High-Paying Part-Time Jobs for Students1. Canine Walker/Pet-Sitter $13.09/hourIf youre a creature darling, this might be a standout amongst other low maintenance occupations you can land. is just about the ideal low maintenance work. You get the chance to spend time with charming canines throughout the day! The ho urs for this are adaptable and rely upon when the customers work and leave. Additionally, if youre hound house-sitting for the end of the week, you get an opportunity to get up to speed with schoolwork at the equivalent time.2. Mentor $17.54/hourWhen perusing great low maintenance occupations and adaptable low maintenance employments, youll most likely run over coaching positions. This is a decent one to utilize your aptitudes from school in low maintenance work, significantly more so if youre instruction major. For more youthful children, youll realize your hours will regularly be ends of the week or after school lets out. For lower-level undergrads, it very well may be adaptable relying upon your classes.3. Library Assistant/Circulation Clerk $12.81/hourHaving a vocation nearby can assist you with making a great deal of accommodating associations you probably won't have made something else. Working in the library gets you that and a compensation, yet in addition simple access to e xamine materials and assets in your downtime.4. Transcriber $15.19/hourTranscribing is a vocation that is anything but difficult to work around your group timetable and simple to do. You tune in to sound chronicles and type whats being said. The work can be somewhat monotonous, however it pays well and its in every case great to have an occupation with adaptable hours. In addition, you can get paid more on the off chance that you learn enough to have some expertise in clinical or lawful transcribing.5. Bank employee $11.69/hourThis is a section level occupation that just requires a secondary school certificate, settling on it a decent decision for school kids. On the off chance that youre great with clients and tolerable with tallying cash and essential math, this is an extraordinary choice.6. Club Dealer/Server $8.27/hourWhile this may appear to be low to you, gambling club manners says you should tip your vendor 10 percent of your net rewards toward the finish of the game. Regardl ess of whether you lose, you should tip dependent on the administration. So if youre giving extraordinary assistance and individuals at your table are winning, youre going to round up the cash.As a server, you should make at least a dollar on each drink you serve to somebody while theyre playing.7. Barkeep $7.83/hourSpeaking of tips, this is another activity where you can make a huge amount of them notwithstanding the hourly rate particularly if youre searching for end of the week low maintenance occupations. On the off chance that youre bartending in a school town, theres a decent possibility things will be pressed on the ends of the week. While this implies it gets riotous, it likewise implies youre going to make a great deal of money.8. Independent Writer $24.08/hourEnglish majors, this one is for you. You can telecommute and pick the recurrence of your assignments. Its additionally a chance to expound on practically any point you can consider, just as get understanding on the of f chance that you need a future vocation in writing.9. Resume Writer $21.00/hourThere are many individuals out there that need assistance making their resume quest for new employment prepared. You can get work from firms that agreement out resume journalists, or make an inquiry or two grounds for individuals who are graduating soon. They may value some help.10. Caretaker $14.60/hourMany families need solid childcare when theyre at work or getting things done. On the off chance that you have CPR accreditations or were a sitter as a high schooler, theres a decent possibility individuals will need you as a nanny.11. Night Auditor $10.79/hourIf youre a bookkeeping major and an evening person, this is an incredible choice. Its third move working at a lodging, adjusting bookkeeping books and doing different errands. In the event that you have a later class plan, you might stir all day and develop a few reserve funds notwithstanding taking classes.12. Lodging Desk Clerk $9.73/hourYou must have a specific kind of character to carry out this responsibility, yet it tends to be fulfilling in the event that you do. Its an incredible method to meet new individuals and can prompt a future full-time profession in the neighborliness business. It pays somewhat not exactly a night evaluator, yet this activity isnt as engaged with the bookkeeping side of things.13. Independent Photographer $25.20/hourYoull must have a pleasant camera and some genuine encounter shooting things other than Instagram photos of your pooch. Independent stock photography is an incredible method to keep on being inventive and bring in cash doing it.14. Independent Graphic Designer $29.31/hourAnother incredible approach to be inventive, this is an extraordinary decision if youre a craftsmanship major or plan on going into visual communication. Its experience for a future profession, and a lift to your portfolio if youve accomplished work for organizations rather than only for fun.15. Health specialist $1 9.76/hourIf Zumba or yoga is your jam, think about showing a class to individuals. You get an ensured exercise during the days you have a class, so you dont need to stress over booking rec center time. Its additionally an extraordinary chance to meet individuals and assist them with accomplishing their own wellness objectives, so it very well may be an overly remunerating job.16. Friend $10.91/hourCompanions help old, incapacitated or sick patients with ordinary undertakings and exercises. Contingent upon your customer, it very well may be a ton of work, however its an opportunity to light up someones day. Its one of the most compensating employments out there if youre ready to build up a decent connection with the individual youre dealing with. Youll really anticipate going to work!17. Back rub Therapist $19.64/hourYoure required to persuade a permit to be a back rub advisor, however you dont must have a professional education. This activity additionally doesnt have set hours its a ll dependent on your customers. This is viewed as acceptable experience if youre intending to go into the clinical field, nursing or physical therapy.18. Proficient Cleaner $11.11/hourDepending on where youre cleaning, this pay can change a great deal. Private cleaners regularly can make more, however you can likewise locate a tolerable compensation at clinical offices and expert cleaning organizations. A ton of expert structures require cleaners after standard business hours, so its a great job for an undergrads schedule.19. Uber Driver $14.00/hourIf you have a reliable vehicle and a cell phone, you could be good to go with Uber. You must be 21, yet it very well may be a great activity you can do at whatever point you need. In the event that you arent a major partier, you can rake in huge profits driving inebriated individuals home during evenings and ends of the week Ubers top times.20. Starbucks Barista $9.74/hourStarbucks isnt equivalent to each other coffeehouse. On the off cha nce that you work over 20 hours per week, it has a truly amazing advantages bundle called Your Special Blend. It additionally offers the Starbucks College Achievement Plan that merits looking into.21. Junior Bookkeeper $14.72/hourIf youre getting a bookkeeping degree, this is an extraordinary method to begin. A few places just need low maintenance accountants so you can work around your classes. Its a decent method to get your foot in the entryway and jump on your way to a future career.22. Duty Preparer $12.32/hourAnother great job for bookkeeping majors, this just involves helping individuals do their duties. Its all the more a regular activity, thinking of you as just get ready expenses once every year. Its still a decent method to set aside up cash before summer break rolls around.23. Deals Associate $9.93/hourThis is an incredible employment for those of you who have been talking your folks into things for your entire lives. Regularly you can sell things like machines and gadge ts and make a commission when you close a deal. You must be acceptable at it, yet the individuals who are can make a great deal of money.24. Clerical specialist $15.46/hourMany organizations need assistance performing secretarial and secretary obligations that keep things running. You must have solid Microsoft Office abilities and potentially some bookkeeping foundation for charging obligations, yet its an incredible method to get an inside gander at an organization. In the event that its a spot you should work for later on, this gives you an inside gander at the environment.25. Dental Receptionist $15.07/hourDental receptionists plan arrangements and updates, just as handle charging and protection data. It may be elusive low maintenance position, however, and it could be hard to get a position if there are restricted workplaces where youre located.26. Organized $11.85/hourThis is genuinely like being a buddy, just in a clinical situation. Orderlies assist patients with washing and dress, perform essential housekeeping assignments and help transport patients around the emergency clinic. Fundamentally, you take heading from nursing staff and help them so they arent as overwhelmed.27. Office Clerk $12.59/hourOffice assistants can work in schools, clinics, government workplaces and an assortment of different spots. Its sort of a celebrated term for a secretary. Youre noting calls, documenting and doing information passage. Its a great job for you on the off chance that you like being occupied and are acceptable at performing multiple tasks. Client care aptitudes are likewise valued.28. Greens keeper $11.20/hourIf you like being outside and arent contradicted to difficult work, arranging is a quality activity. It very well may be as basic as cutting gardens and weed whacking, to burrowing and doing heavier work. Its one of those mid year employments that can get you in incredible shape!29. Menial helper $15.67/hourIf youre searching for online openings for work, a nd you need to secure online positions that pay well, think about turning into a remote helper. Menial helpers can be recruited to do a large group of managerial assignments that are run of the mill of an office just they destroy them the solace of their own homes. Online occupations like this offer a l

New FREE feature (was premium) Associate multiple contacts to one target company

New FREE feature (was premium) Associate multiple contacts to one target company As you network into your Target Companies you should meet multiple people at each company.  I remember my first interview at the company that I had an internship at there were four interviewers in the panel interview. How do you keep track of all this? In JibberJobber we just made a major change, which is to allow all users (even free/regular users) to track multiple Contacts per Company. On your Target Company page youll see the section for Primary Contacts (1) and Other Contacts (2).  Notice Im the Primary Contact and L.R. is another Contact.  To add new Contacts simply click add new contact (3) if the contact is not in JibberJobber yet.  If they are in JibberJobber, click associate existing contact (4) and you can choose from your list of Contacts already in the system. This is a mega-helpful feature for those of you who are networking! New FREE feature (was premium) Associate multiple contacts to one target company As you network into your Target Companies you should meet multiple people at each company.  I remember my first interview at the company that I had an internship at there were four interviewers in the panel interview. How do you keep track of all this? In JibberJobber we just made a major change, which is to allow all users (even free/regular users) to track multiple Contacts per Company. On your Target Company page youll see the section for Primary Contacts (1) and Other Contacts (2).  Notice Im the Primary Contact and L.R. is another Contact.  To add new Contacts simply click add new contact (3) if the contact is not in JibberJobber yet.  If they are in JibberJobber, click associate existing contact (4) and you can choose from your list of Contacts already in the system. This is a mega-helpful feature for those of you who are networking!

Your Guide to Digital DeclutterÂ

Your Guide to Digital Declutter   Embed from Getty Imageswindow.gie=window.gie||function(c){(gie.q=gie.q||[]).push(c)};gie(function(){gie.widgets.load({id:'AXlELoJGSYpiLTmJOcglkw',sig:'LVSBFF-KOBeHOLFMN4pr2jpPsWWKNmls8qouwGQH25M=',w:'456px',h:'374px',items:'imsis133-011',caption: false ,tld:'com',is360: false })}); Spring is my favorite time to purge and clean, and I’ve been working on my physical spaces since the New Year. It’s easy to see where you could make a difference in your office or closet, because you see the overcrowding and hate struggling to find important items.   But your digital storage could probably benefit from a spring cleaning as well. Digital clutter, on the other hand, can sneak up on you, taking up valuable computer storage space and making it harder to find important documents easily.   Here are some tips for decluttering and becoming more organized in your digital filing. First, make sure you have a great backup system. The only thing worse than having too many digital files is discovering some crucial documents are missing. Dropbox is a free system that stores files in the cloud and allows you to access them from anywhere (more robust pro plans start at $99 a year.) Carbonite is a cloud-based system that backs up your computer files every time you access the internet. Single computer backup plans start at $6 a month and multiple computer plans start at $24 a month. Next, make sure your document naming and filing system is efficient and consistent. Name files using the unique part of the name first to make them easier to find. If you are storing multiple client invoices, for example, name them by month and year first. Name it 0319 client invoice, rather than client invoice 0319. Numbers appear first when files are sorted by name, so dated documents will always be easy to find. Folders make it much easier to retrieve and organize your files. If you have everything jumbled all together on your drive, it’s time to organize them neatly in folders that make sense to you. This is one task you don’t want to delegate to anyone else â€" you must name the folders and file the documents yourself. If your storage system doesn’t allow you to intuitively look in the right places for the files you’re seeking, it will only result in frustration and lots of wasted time. Organize files in large general groupings first: client invoices, draft articles, household budgets, etc. Then within the general folders, organize by year, by client, or by some other category that makes sense.   You shouldn’t have to click more than a couple of times to get to an important file. Decide how long you want to keep files. Sort files by date modified and make a decision on what you want to use as the cutoff date. If you’re worried about deleting documents, create a folder for them (like “2015 article drafts”) and file the documents there. You’ll dramatically reduce the visual clutter on your drive and will be able to delete them later (when you’re sure you don’t need them) with a single click. Now that you have your files in order, it’s time to tackle email.   Rule one: your inbox is not meant for long term storage. If you have more than one screen’s worth of emails in your inbox, you’re probably wasting valuable time searching for the ones that matter. Again, folders are your best tool for organization here. Create folders that allow you to slip important emails into a safe place and retrieve them easily. You probably need to retain just a fraction of the emails you think you do. If an email has an important document attached, store the document rather than the email itself. If it’s the sender who’s important, create a contact and store their information there. If you have replied to an important email, you probably don’t need to store it. Make sure your email settings allow you to keep sent items indefinitely so you can always retrieve them. Then you’ll have the full email chain whenever you need to refer to it. A quick “thanks” reply will guarantee the email stays around as long as it’s needed. Take time weekly or monthly to delete emails that pertain to finished business. Trust me, deleting them gives you the same zing of pleasure you get when ticking something off your to-do list. I have a folder named “Trip Info” where I file emails related to my next business or pleasure trip (my airline and hotel reservation confirmations, for example, and e-receipts.) Once I finish the trip and file expense reports, I can delete the emails. Better yet, paste the important information like flight times, directions, and reservation confirmation numbers into a calendar appointment where they can be retrieved the day you need them. Prevent email clutter before it accumulates by unsubscribing to emails you never read and subscriptions you just don’t care about any longer. Cleaning up digital clutter can give you a sense of accomplishment and save you hundreds of minutes a year you would have spent searching for files and emails. You’ll be able to focus more intensely and may even be more creative when your desktop is clutter free. You won’t see any Instagram posts of gorgeous reorganized inboxes, but I bet Marie Kondo would still be proud.

Budget Analyst Job Description Sample - Algrim.co

Budget Analyst Job Description Sample - Algrim.co Budget Analyst Job Description Template Download our job description template in Word or PDF format. Instant download. No email required. Download Template Using Your Template Follow these instructions to use your new job description template Step one: Fill out all details in your job description template using the provided sample on this page. Step two: Customize your requirements or duties to anything special to your workplace. Be sure to speak with team members and managers to gauge what's required of the position. Step three: When the census of the team has agreed on the description of the work, add in a Equal Employment Opportunity statement to the bottom of your job description. Step four: Check with your legal department, management team, and other team members to ensure the job description looks correct before creating a job advertisement. Choose a job board that's specific to your needs. Related Hiring Resources 5+ Best Budget Analyst Interview Questions Answers

How To Get Your Brand On Brand The Secrets To Success -

How To Get Your Brand On Brand The Secrets To Success - There’s a great deal of difference between setting up a business and creating a brand. The latter will certainly provide you with more success, that’s for sure. Brand strategy should be the first thing you’re thinking about before you’ve even registered a new business. A recognisable brand will keep customers coming back for more, build a level of trust and make your business instantly recognisable through a logo or even person associated with the business. Of course, that doesn’t come easy. There are plenty of aspects you need to put in place when building a brand strategy, from creating an ethos and mission statement, to designing a logo and marketing to the right people in the right places. If you’re looking to build your brand, take a look at our top tips to get your brand on brand and have all avenues of your business singing from same hymn sheet. Create a Brand Ethos Before you start your business venture you need to build clear goals and set out the key values you wish to follow on your journey to reaching those goals. A brand ethos will offer the key messages you want to deliver to your target market. These should remain with you throughout your entire journey as a business and should be reflected in your products or services, website and social media, adverts and most importantly brand logo. Every brand will offer up a Mission Statement. For example, Starbucks’ values include creating a culture of belonging, challenging the status quo and connecting to its customers with dignity and respect. Connecting these values across every aspect of your business will help develop your brand and offer a consistency that is associated with all the   biggest and best brands. The Importance of a Logo The process of logo creation is a huge part of a brand, offering a first glimpse of what a business offers, their personality and who they are targeted towards. Creating a good logo is absolutely key and shouldn’t be taken lightly. The process should be rigorous and ensure brand values are met within it. A simple design is often the most successful. Think of the likes of Nike, Pepsi and Walmart, they all have incredibly simple logos and yet still offer up insight into the brand. In the case of the former, the famous Swoosh suggests movement and speed, two traits very much needed within the sportswear market. This is of course backed up further with their Just Do It slogan. Colours also play a major part when designing a brand logo, with various colours offering different meanings. Below you’ll find a series of colours alongside their meanings within brand logos: Black: Serious, sophisticated, exclusive.   Examples are BBC, Gucci, and the New York Times. Purple: Wise, luxury, success, royalty.   Examples are Cadbury, Hallmark, and Monster.com. Blue:   Stability, calm, logical.   Examples are American Express, Ford, Twitter. Green:   Freshness, health, eco-friendly.   Examples are Starbucks, Tropicana, Spotify. Pink: Femininity, energy, warmth, fun.   Examples are Barbie, Baskin-Robbins, and PINK. Yellow:   Happiness, caution, optimism.   Examples are Nikon, Caterpillar, and Hertz. Orange:   Excitement, creativity, playful, warmth.   Examples are Harley Davidson, Timberland, and Amazon. Red:   Power, passion, energy.   Examples are Lego, Time, Coca Cola, and NetFlix. Engage with Social Media A large part of how brands deliver their key values and messages these days is through social media. Naturally, there are two sides of the coin, social media can be a nightmare for brands but if you use it correctly it can be one of the easiest and most effective ways to build a brand from scratch. Engaging directly with your customers and potential customers can help build a fanbase, while you can push out marketing content such as teaser trailers through Twitter, Instagram and Facebook. There are tons of tools to help with social media these days so you can continue to keep on top of your accounts, respond to customers and continue to build your brand and help promote your company ethos and build brand personality. You should build a social media strategy on top of a brand strategy in order to keep your brand on brand, while choosing the best platforms in line with your user base is key. Think About Brand Voice Within your social media strategy, and indeed your brand values you should think about how you communicate with your audience. Dependent on your target demographic, you should think about how formal or informal you are and what sort of content you can push out. Is viral marketing an avenue to explore on social media, or would your audience be more engaging with an informative white paper? Are you the cheeky chappy or the authoritative expert? Research, Research, Research It’s pretty likely you won’t be the first business within the field you’re looking to build a brand, so researching the market is an absolute must. Of course, you don’t want to simply be copying what other brands are doing but analysing where they are successful, where they are failing and ultimately how you can do things better is vital in planning your own strategy. The end goal will be to offer something different to the competition and give customers a reason to choose you. Exploit the areas where your competitors fail and build a brand that offers consistency right across the board. Be Consistent We’ve mentioned it once but can’t emphasise it enough, be consistent across all platforms within your business. This means getting all members of staff on board, decorating your office, shop floor, any type of workspace to fit in with the core values and having a constant brand voice across all platforms. As well as this, you should ensure your logos, fonts and writing and marketing style remains the same across all tangible pieces of material or platform you have. Do this, and you’ll be on your way to creating a successful brand that is engaging, trusted and a market leader. ___________ Personal brand is important, too.   Find out more about personal brands on this Ms Career Girl article.